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Design Sprints

We can run a design sprint with you and your team to help you solve critical business problems and help collaboration start within your business.


What is the design sprint?

The design sprint is a week-long process for answering critical business questions through design, prototyping, and testing ideas with customers.

Developed at GV, it's a "greatest hits" of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

Here's Jake and John to explain in a short video:

What does it look like with Etch Sprints?

We run the four-day design sprint, sometimes called the design sprint 2.0 - the update to the book. Efficiencies have been made and new hacks introduced to help teams achieve great work within not five, but four days.

Why use the design sprint?

The design sprint is best used to enable teams to design a new product, create a new feature or improve existing features.


Speed up time to market

The design sprint helps teams gain focus, work together and execute ideas quickly. It does without the endless debate cycle and compresses months of time into just a few days.


Reduce cost and risk

You may be building too many features without knowing whether each are successful. Validate assumptions and product ideas with your team without the expense and time of building and launching.


Be more competitive

You may be worried about competitors innovating faster than you. Be competitive by executing quickly and enabling your teams to make decisions with confidence.

Happy participant

What is the design sprint good for?

The design sprint is best used to enable teams to design a new product, create a new feature or improve existing features.

The four-day process enables businesses to gather clear data from real people, before making any expensive commitments such as building and launching.

Instead of the endless debate cycle, the design sprint compresses months of time and effort into just a few days.

What does it look like?

We use a four-day design sprint with teams, only needing to be onsite and working together for the first two days.



Together, we understand the long term goal, define the challenges and produce a mass of solutions.



We curate and vote on the best solutions together, then define what should be in the prototype with a storyboard.



Once we know what we are designing, we create the prototype on our computers and setup the user test scenarios.



Testing the prototype with real people, we then use the feedback to create clear next steps in the form of a product backlog.

What is the outcome of the sprint?

The outcome is a human-tested clickable prototype which is not a "wireframe" or a "mockup" - it looks and feels like a real website or app with the benefit of having been tested in real life.

You will also have a product backlog - a list of all the things that need to be done next.

Success stories

The design sprint allows teams to design new products, create new features or improve existing ones.


Identifying users experience when choosing locations with wefindvenues.

Read story


Understanding more about user needs with the Land Rover Explore: Outdoor phone.

Read story


Setting out clear, measurable objectives and learning with a UK city council.

Read story

What happens after the sprint?

Once you have participated in the sprint, you will have a much clearer idea of what needs to happen next within your business to take things forward.

We like to use a second week to work in the feedback, iterate and polish the solution, working in anything like brand guidelines and getting things ready to share with your team. We call this the Iteration Sprint.

If the outcome of the Design Sprint is that the product is going straight into production, we’ll arrange a day to handover with your production team, ensuring everyone has what they need to execute the plan.


About us

Etch Sprints is a design sprint business committed to creating the best products on the market with the best teams around the world.

Starting in 2018, Etch Sprints is supported by Etch Group, a collection of people, agencies and partners that exist to redefine how traditional consultancies operate.

We share a lot of what we know about design sprints and product strategy in podcasts, videos and regular content to offer as much value as possible upfront.

Sprint book

Get in touch with us today to learn more about the design sprint and training

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Contact us

Design sprints, training and product design:

Etch, 7-9 Woodbridge Street, Clerkenwell, London EC1R 0LL, United Kingdom