Create the right products and services with the Design Sprint.

Make decisions fast and take a human-centred approach to creating products and services people value.

Accelerate decision making

The Etch Design Sprint is a step-by-step process for accelerate decision making through design, prototyping, and validating ideas with real people, before investing further time and money,
de-risking the bold innovations needed to grow.

It combines business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

Trusted by leading organisations around the world
Unlock the value of teamwork

Instead of waiting to launch a minimal viable product to understand if a business model or product idea is valuable, you can fast-forward to see your finished product and collect and analyse customer feedback before making any expensive commitments.

Working this way can shortcut the endless-debate cycle and production time, thereby compressing months of time into just a few days.

The Etch Design Sprint

Once the problem has been defined, we lead teams through a framework to reach greater outcomes.


1. Understand and define

Together, we understand the long term goal, define the challenges and produce a mass of solutions.


2. Curate and decide

We curate and vote on the best solutions together, deciding what we should test in the prototype.


3. Prototype

We then create a high-quality prototype and setup the user test scenarios.


4. Validate and learn

Testing the prototype with real people, we then use the feedback to create clear next steps in the form of a roadmap.

“Sprints allow us to receive and act on user feedback early in the development process, thereby ensuring we reach our beneficiaries with solutions that truly respond to their core needs and to do this in a cost effective manner.”

Nasreen Dhanji, Head of Innovation at Save the Children UK

Why work with Etch?

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Reduce uncertainty

Following battle-tested frameworks, Etch do without the endless debate cycle and compresses months of time into just a few days.

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Save time and cost

Validate assumptions and ideas with both your team and customers without the expense and time of building and launching.

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Take bigger risks

Etch enables teams to test out big ideas that help the business make giant leaps toward innovation.

Outcome focused

The Etch Design Sprint can be perfectly designed to meet a number of business critical situations, leading to better outcomes when the right activities are conducted.

1 week

Etch Design Sprint

Generate and validate new solutions for a given challenge.

Solve critical business problems

We use design sprints to create or improve digital products and business processes, with the first week discovering and learning and the second with iterating and defining next actions. Each week includes:

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    Phase 1: Problem framing, understand and define
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    Phase 2: Curate and decide
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    Phase 3: Prototype
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    Phase 4: Validate and learn

Customers value what we do

Here's what our satisfied customers think of working with us.

“Thanks for your brilliant session [with the Note and Vote] - the teams loved it!”

Darragh Field

“I'd started reading the book and what I found really useful was actually the practical side of it. Having the verbal presentation then backed up with the workshop was very good! ”

Claire Crombie
Rarely Impossible

[The Note and Vote:] It was very different from what we expected in the sense that it addressed other areas of the business, not just the product.

Kurt Henderson

“I not only learned a new method and why it works, but learned lots about the lives of my fellow attendees in the process.”

Carla Groom
HM Government

“An intense week with inspiring people, wrapping up with an outstanding Design Sprint session with Ross Chapman at Etch. Stepping forward into an amazing future. Can’t be more proud of being part of this team.”

Zakaria Boumazguid

Innovation Group

“I found it so effective to do [learning the Design Sprint] as I learn with activity and it helped embed learning as I went. It was proper learning, rather than training!”


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